Luc Eric Krief and New World Wind: A Journey of Innovation and Global Expansion

Founded in 2017, New World Wind, led by visionary Luc Eric Krief, acquired the assets of a pioneering company with a fresh perspective on renewable energy. Over time, Krief and his team refined the company’s designs, improving the efficiency and performance of their products. Today, New World Wind boasts a presence in over 40 countries, with more than 150 installations across nearly 60 nations, thanks to partnerships and a steadfast commitment to excellence.

Initial Challenges: In the early days, New World Wind encountered several hurdles. Public skepticism about windmills, particularly concerns over noise and bird safety, posed significant obstacles. Krief’s leadership proved critical in demonstrating the environmental benefits and operational efficiency of the company’s products through initial installations. Additionally, securing financial backing from traditional lenders remained an ongoing challenge, as many were hesitant to support emerging technologies.

A Strategic Shift: A pivotal moment came when the company shifted its focus from aesthetics to efficiency. Initially, Krief believed that the visual appeal of the products would drive market acceptance. However, the real breakthrough occurred when the focus turned to delivering performance-driven, easy-to-install solutions. This shift aligned with Krief’s growing belief that power generation, rather than design, was the key to success. As a result, New World Wind experienced significant growth and acceptance in the market.

Keys to Success: New World Wind’s continued success can be attributed to a combination of factors, including growing demand for sustainable solutions, evolving public attitudes towards green energy, product originality, and constant innovation. Krief’s leadership, along with a commitment to ongoing improvement, has positioned the company as a formidable player in the renewable energy market.

Leadership and Vision: Luc Eric Krief’s leadership approach emphasizes independence from traditional banking constraints, opting for a slow and steady growth model. His vision for New World Wind centers on overcoming skepticism, finding the right team, and staying ahead through innovation. Under his guidance, the company has embraced a culture of continuous learning and curiosity, empowering the team to stay informed about market trends, emerging technologies, and competitors.

Diversity and Inclusion: Luc Eric Krief has embedded diversity, equity, and inclusion into New World Wind’s DNA. He firmly believes that everyone has something valuable to contribute, and this ethos permeates the company’s operations. By recognizing and leveraging the unique strengths of each team member, New World Wind fosters a culture of innovation and collaboration.

Innovative Solutions: The company’s flagship product, the Aeroleaf, epitomizes New World Wind’s dedication to innovation. These micro windmills are versatile, capable of being deployed in various environments to generate electricity. With the ability to adapt to different settings, the Aeroleaf has become a symbol of the company’s commitment to providing tailor-made, sustainable energy solutions.

Customer-Centric Approach: Luc Eric Krief’s customer-focused strategy ensures that New World Wind does not merely sell products but provides complete energy solutions. The company works closely with customers to understand their needs, fostering trust and satisfaction. Each satisfied customer becomes an advocate for New World Wind, furthering its reputation as a provider of innovative and reliable solutions.

Adapting to Change: During the COVID-19 crisis, New World Wind quickly adapted its operations, ensuring that the team remained motivated and productive. This ability to respond to unforeseen challenges has been crucial to maintaining the company’s momentum.

A Global Vision: Under Luc Eric Krief’s leadership, New World Wind is on a mission to establish a presence across all five continents. With the Aeroleaf product line already proving its worth, Krief envisions global expansion through strategic partnerships and widespread adoption of the company’s sustainable energy solutions.

New World Wind’s journey, guided by the innovative and inclusive leadership of Luc Eric Krief, continues to shape the future of renewable energy worldwide.