Established in 2017 under the leadership of Luc Eric Krief, New World Wind emerged by acquiring the assets of a pioneering company with a unique vision. Over the years, Krief has refined the company’s designs and enhanced product efficiency, launching a diverse range to meet both marketing and performance objectives. Today, New World Wind operates in over 40 countries through various partnerships, with more than 150 installations across almost 60 nations.

From the outset, the company faced significant challenges, including the need to develop innovative products and overcome public skepticism regarding windmills, which were often viewed with concerns about noise and bird safety. Demonstrating the efficiency and environmental compatibility of their products through initial installations was crucial. Securing financial resources for growth remains an ongoing challenge, as traditional lenders often hesitate to invest in new technologies.

A turning point for New World Wind came when Krief shifted the focus from aesthetics to efficiency. By prioritizing performance, the company was able to offer competitive, easy-to-install solutions that gained broader acceptance. This strategic pivot aligned perfectly with Krief’s belief that power generation, rather than design, was key to market acceptance.

The company’s sustained success can be attributed to multiple factors: market demand, evolving public attitudes toward sustainability, product originality, and continuous innovation. Trust in their solutions and a commitment to ongoing improvement have positioned New World Wind as a major player in the renewable energy sector.

Today’s leaders, including Krief, face significant challenges in overcoming adversity and skepticism when introducing new concepts to the market. Finding a capable team to develop and execute ideas is critical, as is securing financial resources in a risk-averse environment. Krief’s approach has been to remain independent of traditional banking constraints, embracing a slow but steady growth philosophy.

Innovation and continuous learning are central to New World Wind’s culture. Krief’s natural curiosity and encouragement of creative freedom within the team foster an environment where new ideas thrive. By staying informed about market trends, competitors, and emerging technologies, the team is empowered to propose innovative solutions that drive the company forward.

Diversity, equity, and inclusion are intrinsic to the company’s ethos. Krief believes in giving everyone a chance to contribute and recognizing the value each individual brings. This inclusive approach is embedded in daily operations and management practices.

New World Wind specializes in micro windmills, known as Aeroleafs, which can be deployed in various environments to generate electricity. The company prides itself on being a solutions provider, tailoring offerings to meet customer needs without pressure, ensuring customer confidence and satisfaction. Each satisfied customer becomes an advocate for New World Wind’s innovative solutions.

The company adapted its working methods in response to the COVID-19 crisis, maintaining a motivated and committed team. Staying innovative and competitive requires an open mind, freedom to explore new ideas, and a relentless pursuit of curiosity. Recently, the Aeroleaf product line has achieved significant success, despite initial skepticism, demonstrating the company’s ability to develop original and efficient solutions. With ambitions to expand globally, New World Wind aims to establish its presence on all five continents, continuing its mission to provide sustainable energy solutions worldwide.

Our Journey

Initial Challenges: Under Krief’s leadership, we faced numerous challenges in the beginning, from developing unique products and original solutions to overcoming skepticism surrounding windmills. Public acceptance was a significant hurdle, as traditional windmills are often seen as noisy and harmful to birds. However, our early installations demonstrated the efficiency, noiseless operation, and environmental compatibility of our products. Securing financial resources for further growth remains a challenge.

Trigger for Growth: The turning point for New World Wind occurred when Krief shifted our focus from purely aesthetic designs to prioritizing efficiency. Initially, the team believed that design would drive acceptance, but we realized that the true value lay in the power generated by our solutions. This shift enabled us to offer efficient, easy-to-install, and competitively priced products, leading to significant growth.

Keys to Success: Our success is multifaceted, driven by market demand, the evolution of public awareness toward sustainability, product originality, and relentless innovation. We believe in our solutions and continuously strive to improve them, aiming to become a major energy provider in the market.

Leadership Challenges and Strategies: Krief understands that leaders today face adversity, especially when introducing original concepts. Overcoming skepticism and finding the right team to transform ideas into viable products is crucial. Financial constraints are another major challenge, as traditional bankers are often cautious about new products. Our strategy is to remain independent and cautious, focusing on steady, sustainable growth.

Innovation and Learning: We foster a culture of innovation and continuous learning by encouraging curiosity and openness. Our team is free to explore, propose, and implement new ideas, staying informed about market trends, new products, competitors, and technology to integrate this knowledge into our solutions.

Diversity, Equity, and Inclusion: Diversity, equity, and inclusion are inherent in our management approach. Krief believes that everyone has the potential to add value, ensuring that all team members have the opportunity to contribute and excel.

Innovative Solutions: Our flagship product is the Aeroleaf, a micro windmill that can be deployed in various settings to generate electricity. These solutions are versatile and adaptable to different environments.

Customer Experience: We prioritize finding the perfect balance between customer needs and our offerings. Our approach is to provide solutions, not just products, ensuring that customers understand how our offerings can meet their needs and fostering confidence and satisfaction. A happy customer becomes a representative of New World Wind, promoting our solutions through their positive experiences.

Disrupting Traditional Methods: The COVID-19 pandemic changed the way we work. We adapted our methodologies to ensure a motivated and committed team that believes in their work.

Staying Innovative and Competitive: Our strategy is rooted in an open-minded approach, encouraging freedom to think, propose, and imagine. Curiosity is key, and we never stifle it.

Recent Success: Our Aeroleafs have been a tremendous success, despite initial skepticism. Our determination and innovative thinking have resulted in a unique, efficient product. Our next goal is to see New World Wind solutions deployed across all five continents through strong partnerships and widespread adoption, fulfilling Luc Eric Krief’s vision for a sustainable energy future.