In a world often dominated by rhetoric and division, few leaders dare to dream of unity built on conscience, compassion, and collective purpose. Dr. Ignacio Bonasa, President of the Latin American Leaders Parliament, Founder of Liderarte, and creator of the global movement Dale la Vuelta a la Tortilla, is one of those rare visionaries redefining leadership not as authority, but as service, not as position, but as purpose.

At a time when institutions are losing trust and politics feels disconnected from people, Bonasa is charting a new path: a “Parliament that does not legislate laws but inspires change.” His concept of Leadership with Soul represents a turning point for a continent often viewed through the lens of crisis. For Bonasa, Latin America’s greatest potential lies not in its resources, but in its humanity.

“My dream is for Latin America to stop surviving and start leading,” he says with conviction. “We don’t occupy seats, we open paths. We don’t repeat history, we rewrite it.”

The Birth of a Movement

The idea for the Latin American Leaders Parliament was not born in a conference room but through years of listening to stories of struggle, hope, and resilience across the region. “I kept finding extraordinary people with vision and talent,” recalls Bonasa. “But there was always a missing bridge, good leaders, great projects, no unity.”

That realization became the foundation for the Parliament: a space to connect ethical leaders, committed entrepreneurs, educators, artists, and innovators who believe in Latin America’s potential. “We needed a platform that unites not through politics, but through purpose,” he emphasizes.

Unlike traditional legislative bodies, this Parliament doesn’t operate through hierarchy or party lines. It is a movement of conscience, a Parliament of action. Every member is encouraged to lead tangible projects and collaborate across borders.

“We are proving that leadership can have structure without bureaucracy, and vision without ego,” Bonasa affirms.

A New Model of Ethical Governance

Bonasa’s vision challenges conventional governance. The Parliament does not compete with governments; it complements them. “While political systems manage the present, we build the future,” he explains. “Traditional institutions talk about policy; we talk about people.”

This model of “ethical governance without politics” measures success not in documents or meetings, but in lives improved and alliances formed. It seeks to influence by example, to demonstrate that purpose can be a powerful political act in itself.

One of Bonasa’s most transformative ideas is the concept of a “lobby with soul.” He redefines lobbying as a moral force, not one of hidden agendas, but of positive influence. “A lobby with soul serves noble causes: education, wellbeing, innovation, sustainability, human dignity,” he explains. “We influence to elevate, not to dominate.”

Through this philosophy, the Parliament aims to restore dignity to influence and position ethics and culture at the center of decision-making, a refreshing and revolutionary notion in the modern political landscape.

Structure with Purpose, Leadership with Action

Far from symbolic, the Parliament has an active and evolving structure. It includes a Presidency, an Executive Directorate, and ten Vice-Presidencies covering critical areas such as Education, Economy, Innovation, Culture, and Wellbeing. National Directors act as bridges between each country’s realities and the Parliament’s continental vision.

But titles here are not for prestige; they are for participation. “Every member is expected to lead, not just belong,” Bonasa insists. The organization functions like an ecosystem where every voice matters and every action counts.

The members, educators, scientists, entrepreneurs, cultural figures, and activists share a single unifying belief: transformation begins within. Bonasa is clear about the kind of leadership he wants to nurture: “We don’t need celebrities; we need credible people. Leaders whose words and actions align.”

Projects with a Human Heart

Under Bonasa’s guidance, the Parliament has already launched several landmark initiatives.

• The Latin American Education Forum reimagines education as a holistic process rooted in creativity and emotion.
• The Leadership Institute trains emerging leaders in ethics-driven decision-making.
• The IntelligencIA Center explores Artificial Intelligence through the lens of human values.

Meanwhile, Bonasa’s earlier movement, Dale la Vuelta a la Tortilla, has become a symbol of social resilience, encouraging individuals to turn adversity into opportunity. And soon, The Latin American Journal will amplify the Parliament’s voice through media, telling the region’s story from within rather than allowing it to be defined by others.

Education and Culture: The Soul of Transformation

For Bonasa, education and culture are not peripheral; they are central to Latin America’s future. “Education without soul creates professionals but not citizens. Culture without purpose becomes entertainment, not transformation,” he says.

He believes that Latin America’s true strength lies in its creativity and emotional intelligence, assets that can shape a new kind of progress. “We must turn those qualities into a collective strategy,” he emphasizes, envisioning a continent where emotional literacy and ethical intelligence become pillars of development.

Empowering the Next Generation

One of the Parliament’s most inspiring initiatives is the creation of the Youth Council, designed to give young people real, not symbolic, representation. Bonasa believes that the younger generation’s perceived apathy is not disinterest; it’s disillusionment with inauthentic spaces.

“The new generation is not apathetic; it’s simply waiting for spaces where it can be authentic,” he notes.

The Youth Council will serve as an innovation laboratory, pairing young leaders with senior mentors to co-create transformative projects. It’s a direct investment in the region’s most renewable resource, its youth.

Building Trust Through Transparency

In a region where public distrust in institutions runs deep, Bonasa understands that credibility must be earned, not declared. “Trust is built through transparency and consistency,” he asserts.

The Parliament’s accountability will be measured through clear impact indicators, the number of projects implemented, alliances forged, and people empowered. “The Parliament will not be remembered for its speeches, but for its results,” he promises.

Global Alliances for a Shared Future

Recognizing that no nation thrives in isolation, Bonasa is forging partnerships with global institutions like the United Nations, UNESCO, and leading universities across Europe and the Americas.

These collaborations are designed to position Latin America as a co-creator of global solutions, particularly in areas like education, sustainability, and wellbeing. “Latin America must not only participate in global dialogues, it must help lead them,” Bonasa insists.

A Call to Action for Leaders Everywhere

Dr. Bonasa extends an open invitation to governments, corporations, and organizations that believe in leadership with purpose. “Join us if you believe that purpose is profitable, that ethics can coexist with competitiveness, and that culture is an investment, not a cost,” he says.

The Latin American Leaders Parliament is not a recognition stage; it is a workshop for transformation. It challenges leaders to replace self-interest with shared interest, and words with measurable impact.

Leadership with Soul: The Future of Latin America

At its heart, Dr. Ignacio Bonasa’s vision is deeply human. His philosophy bridges emotion and ethics, the heart and the mind, to create a model of leadership that transcends borders.

“Ethics gives direction; emotion gives energy,” he reflects. “Leading without emotion is like painting without color. And emotion without ethics is chaos.”

Through his initiatives, Bonasa is not just reforming institutions; he’s reawakening a continent’s consciousness. His mission is as poetic as it is practical: to help Latin America rediscover its voice, its dignity, and its collective soul.

For Dr. Ignacio Bonasa, leadership is not about ruling over others; it’s about inspiring others to rise together.