Human vision is more than a biological function it is our gateway to perception, insight, and opportunity. It helps us navigate not only the physical world, but also the abstract landscapes of ideas, emotions, and ambition. Vision enables us to read a room, spot potential, and recognize the unseen patterns that others might overlook. In the business world, this clarity often separates leaders from followers. The most successful entrepreneurs and executives don’t just see what is they envision what could be.

Interestingly, some of the most transformative ventures are born from deeply personal experiences. It is in life’s most intimate moments loss, healing, struggle, or discovery that many leaders find a deeper sense of purpose. These moments sharpen their inner vision, prompting them to take bold steps and create meaningful change for others.

One such leader is Ainhoa de Federico, CEO of Volver A Ver Claro, is a visionary in the truest sense. Her journey from personal insight to professional impact is a testament to the power of clarity both literal and metaphorical. Ainhoa has not only redefined how we think about eyesight and wellness, but she’s also helping people across the globe reclaim one of their most valuable tools: their own natural vision.

Fighter in the Truest Sense

Ainhoa’s journey into the world of natural vision began with her own personal challenge overcoming six vision impairments, including strabismus, amblyopia, and myopia, not once but three times in her life, and always through non-invasive, natural methods. Her success became the catalyst for a deeper commitment: to research, teach, and guide others in restoring their vision without surgery or corrective lenses.

A renowned academic and practitioner, Ainhoa holds a double PhD in Sociology from France and Spain, with her thesis earning multiple national awards. She has received the prestigious Marie Curie Fellowship from the European Union and serves as a professor and researcher at the University of Toulouse, specializing in Experiential Integrative Clinical Sociology.

Her academic influence spans globally having taught or conducted research in over ten institutions across Europe, Latin America, and Asia, including Oxford University and Academia Sinica. She has also served on editorial boards of leading scientific journals and advised numerous doctoral theses internationally.

Beyond academia, Ainhoa brings a rich blend of clinical, holistic, and educational expertise to her work. Certified as a Visual Educator and trained in Gestalt Therapy, her integrative approach to vision restoration bridges science, personal development, and human potential making her a unique voice in modern wellness.

Visionary Global Impact

Ainhoa made history in 2016 by launching Volver a Ver Claro, the first online natural vision program tailored for the Spanish-speaking world. The initiative quickly gained momentum, drawing attention from both individuals seeking alternative eye care solutions and academic institutions interested in its innovative methodology. Her goal was clear: to democratize access to natural vision improvement, making it available regardless of geographical or financial limitations.

By 2018, she implemented Jeff Walker’s Product Launch Formula, a move that significantly accelerated the program’s reach and impact. Her success caught the attention of the University of Toulouse, where she held a tenured professorship. She was soon invited to develop a course for retirees under the University of Free Time and later joined the faculty of the Master’s in Health Education and Social Intervention program co-accredited by the Departments of Sociology and Medicine.

In 2020 and 2021, she spearheaded the first-ever online Natural Vision Summits, uniting 53 experts from 31 countries. These global events positioned her at the forefront of holistic vision education.

In 2023, she received an honorary Doctor Honoris Causa title, further legitimizing her efforts and paving the way for the world’s first accredited university degree for professional Vision Coaches, endorsed by Mexico’s Secretary of Public Education.

Founding Volver A Ver Claro was a strategic evolution for Dr. Ainhoa de Federico. As CEO, she leads with a focus on innovation, scaling the ClearSight Method a science-backed, holistic approach combining eye exercises, relaxation, and lifestyle adjustments. The method has helped thousands improve their vision naturally, avoid surgery, and regain control over their health. For Dr. de Federico, it’s not just about clearer sight it’s about empowering people to transform their lives.

Visionary Legacy

Ainhoa’s influence in natural vision care is both pioneering and enduring. She has expanded global access to holistic vision improvement through online programs, international summits, and certified training initiatives efforts that earned her the honorary Doctor Honoris Causa.

Her development of the first accredited university diploma for Vision Coaches further cements her legacy. Now entering publishing, she is co-editing A New World of Seeing, an upcoming anthology featuring insights from 43 experts across 16 countries. Set for release in November 2024, the book aims to redefine global understanding of natural vision improvement without surgery, glasses, or contacts.

Holistic Vision

Ainhoa de Federico envisions a transformative future for global eye health. With an ambitious goal of reaching 20 million individuals worldwide, her mission is to empower people to improve their eyesight naturally. Yet, her strategy extends well beyond personal outcomes she aims to embed natural vision practices into public education and healthcare systems, driving widespread societal change.

She advocates for a paradigm shift in how eye care is approached moving from reactive treatments to preventive, integrative solutions. As the legitimacy of natural vision methods grows within the global health and wellness space, she anticipates greater interdisciplinary collaboration among medical professionals, therapists, and educators. Over the next decade, she foresees increasing institutional adoption of holistic vision care, complementing traditional practices.

Her outlook is clear: the beneficiaries will be the end users those who gain the ability to prevent vision issues, accelerate recovery, and enjoy lasting visual health. For Dr. de Federico, this evolution is not just necessary it’s inevitable.

Lifelong Learning

For Ainhoa, learning and innovation are ongoing priorities. She remains at the forefront of holistic health and natural vision research, consistently enhancing the ClearSight Method with the latest scientific insights. Leveraging technology particularly in digital education and marketing has enabled her to scale her impact and reach a global audience.

Her work is fueled by inspiration from pioneering figures across disciplines. Influences range from Nobel laureate Marie Curie and holistic healer Martin Brofman to vision science trailblazers like Dr. William H. Bates and Margaret Darst-Corbett, as well as thinkers like Aldous Huxley. Their boundary-pushing legacies continue to motivate Dr. de Federico to redefine what’s possible in natural vision improvement and its broader global impact.

Legacy Empowered

Ainhoa envisions a legacy built on empowerment and accessibility providing individuals around the world with the tools to naturally improve their eyesight and reclaim control over their well-being. Her impact lies not only in clearer vision but in fostering a renewed sense of possibility and self-agency.

To aspiring vision coaches and holistic health practitioners, her advice is rooted in purpose and adaptability: remain curious, persistent, and open to innovation. She encourages embracing both evidence-based practices and digital platforms to ensure broader accessibility, regardless of background or circumstance.

Through her transformative work, Ainhoa continues to redefine what it means to truly see both the world and one’s potential.